Paid Media Strategist

This is a full-time remote role. East Coast based is preferred, and EST business hours are required. This is a Salaried / Exempt Corporate Level position, working for the MASTER TRADES GROUP, headquartered in Columbia MD. Experience in the HOME SERVICES, CONSUMER SERVICES, B2C industries is helpful and preferred. This is a new position, just added to our growing & busy Marketing Team!

MTG is the parent company of many great national Plumbing, HVAC & Electrical brands including:

Len the Plumber Heating & Air - 6 Mid Atlantic locations

NEFFSVILLE Plumbing & Heating – Lancaster PA

LARRY & SONS Plumbing Heating Cooling Drains Electrical – Hagerstown MD

SERVICE TODAY INC Heating, Air Conditioning, Plumbing & Electrical - Eastern Shorn MD / DE

RUSSO BROS & CO – Plumbing, Heating, Air Conditioning – East Hanover NJ

CANADY’S Plumbing, Heating, Air Conditioning – Richmond Hill / Savannah GA

TOM DREXLER Plumbing, Air, HVAC & Electric – Louisville KY & Cincinnati OH

ACREE Plumbing & Air – Tampa FL

AMERICAN Air & Heat – Sanford FL

FREEDOM Air & Heat - FL

STAN’S Home Services – Austin TX

WAGNER MECHANICAL – Albuquerque NM

We are seeking a Paid Media Strategist to join our growing team & support our SEM efforts. As a Paid Media Strategist with The Master Trades Group, you will plan, execute, and optimize digital media campaigns for our group of best-in-class home service providers. You will be responsible for driving successful outcomes & ensuring our paid campaigns meet goals and function as needed within the larger marketing picture.

Must have strong MATH skills, ANALYTICS, Advanced EXCEL - and if you have Service Titan, Looker Studio, Super Metric experience - we REALLY want to talk to YOU!

ESSENTIAL JOB FUNCTIONS

• Implement paid media strategies for lead generation efforts for our group of Home Services brands
• Lead day-to-day campaign management including but not limited to set up, ongoing optimizations, and troubleshooting
• Manage large budgets (~$2mil/mo) across multiple accounts, platforms, and campaign types at a daily level
• Conduct paid media tests and experiments to optimize performance and scale accounts
• Troubleshoot account issues and performance concerns
• Analyze and report on campaign performance regularly to uncover actionable insights
• Communicate data-driven insights to senior marketing leaders regularly and effectively

Qualifications & Requirements:

• Bachelor’s degree
• 3-5 years of experience with paid media campaign management (i.e. Google Ads, Microsoft Ads)
• Critical thinking, problem-solving, and troubleshooting skills
• Strong attention to detail and the ability to meet high standards for quality and accuracy
• Ability to tightly manage a budget and align marketing decisions with business operations
• Proven track record of managing campaigns to hit performance goals
• Strong communication skills with the ability to collaborate with internal stakeholders
• Data analysis & advanced Excel/Sheets capabilities

Preferred, but not required:

• Experience within the home services industry & Service Titan is a plus
• Experience scaling campaigns at local level
• Conversion tracking & offline conversion import capabilities

Disclaimer: The above job description is not intended as, nor should it be construed as, exhaustive of all responsibilities, skills, efforts, or working conditions associated with this job.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this job.

EOE Rev. 7/18